SEO (Search Engine Optimisation) is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked.

Search engines rank Websites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.

Our Results Are:

• Fast & High ranking

• Effective - designed to bring qualified traffic

• Monthly submission to all major search engines and directories

• Organic or natural search engine results

• Website review and ranking advice before submission

• Content advice and optimisation to increase keyword phrase relevancy

Keyword Strategy
Developing a good keyword strategy will often determine the success of an Search Engine Optimisation campaign. A robust keyword strategy will target a good mix of competitive, high-volume keywords and less competitive key phrases that will rank quickly and still bring a lot of traffic to the site.

At Corkweb we ensure that your keyword strategy is well defined so that your site starts receiving traffic from the start of the optimisation campaign, and over time can compete for the most popular search terms too.

Writing Optimised Copy
Certain websites have very little indexable text. This can be due to an abundance of dynamic text, images, or the use of technologies such as Flash. In such cases, we can develop extra content, which will seamlessly be incorporated within the site to target specific key phrases.

Optimised copy writing is necessary to produce relevant, text-based content that the search engines can index, on pages that otherwise had no text, and hence could not be ranked by the search engines for the relevant keywords.

Optimising Dynamic Content
Large websites with thousands or millions of products often use dynamically generated pages and dynamic URL's to reference them. The same problem often occurs on websites that are built using Content Management Systems (CMS). Such pages are often completely undiscovered by the search engines, or cannot be indexed correctly.

Our Search Engine Optimisation implementation services can help you overcome the problems posed by dynamic content, to ensure that all the important pages on your site get indexed and listed on the search engines.

Implementing Search Engine Friendly Navigation
Websites that use Flash or image-based navigation can still rank well in the search engines if they mark up their links correctly or provide supplemental navigation options for the search engines to crawl and index.

Our team of experts have successfully implemented optimisation campaigns and developed search engine friendly solutions for the most complicated website designs and set ups.